What is Influencer Marketing?
Social media influencers exist primary on social platforms: Facebook, Twitter, Instagram, and Snapchat and newcomers such as Musical.ly. This has given birth to the rise of ‘Internet famous’ celebrities and influencers.
The best influencers work to integrate their branded campaigns into their unique stories without skipping a beat. They know their audiences are fickle and can quickly leave, so they treat each and every post with care.
In 2017, these sorts of collaborations between big brands and influencers are only to increase. So much so, that if influencer marketing is the beginning, then what’s next is the shift from social media to social marketplaces.